Generative AI and Storytelling — A Simple Guide for Marketers

Hotels: Make it feel surprising, not a brochure

A hotel is more than a bed. It is a break from daily life. It is a place where memories start.

But many hotel videos only show:

• 🏢 the lobby

• 🏊‍♂️ the pool

• 🍽️ the buffet

• 🚁 a drone flying over the building

Nice — but easy to forget.

What if hotel videos felt like something surprising or extraordinary?

• 🌿 A solo skier taking a selfie video on the gondola when a snow owl suddenly flies to join him

• 🦋🍹 A lady by the pool sipping a cocktail being greeted by two butterflies

The hotel becomes the setting for meaningful moments. People imagine themselves there. That is how loyalty begins even before they book.